Cryptocurrency Ads

Facebook Will Allow Cryptocurrency Ads, But Not ICOs

Five months after the advertising ban was introduced cryptocurrency projects social network Facebook has revised its “policy in the field of prohibited products and services”, once again allowing the advertising of cryptocurrencies (but not ICO or binary options). This was announced by the director of product management at Facebook Rob Liesern in his blog. He also announced the January ban.

Facebook Will Allow Cryptocurrency Ads, But Not ICOs

“In January, we announced new policies aimed at banning advertisements used to promote financial products and services that are often associated with misleading practices such as binary options, initial coin offerings and cryptocurrencies,” he writes, adding that the ban was deliberately made large-scale so that in the future the company could revise it.

Facebook Will Allow Cryptocurrency Ads, But Not ICOs

“Over the past few months, we have been exploring ways to refine this policy to allow some announcements. Starting June 26, we will update our policies to allow pre-approved advertisers to promote cryptocurrencies and related content. But we keep the ban on the promotion of binary options and the initial placement of coins in force, ”explains Liesern..

Advertisers wishing to advertise cryptocurrencies on Facebook must fill out a special form, after which the social network will decide on the admissibility of publishing their ads. Liesern notes that when decision making his company will be guided by such factors as the availability of licenses, admission to trading on public stock exchanges etc.

“The presence of these restrictions implies that not everyone who wants to will be allowed to promote their products,” adds a Facebook spokesman. “It is important that we continue to remove misleading advertisements related to similar products and services, so please report inappropriate content on our platform by clicking” Complain about ads “in the upper right corner of any ad.”.

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